After five years of working as a copywriter (full-time employee AND freelancer), I’ve sat on both sides of the hiring table. I’ve been the copywriter pitching for the job. And I’ve also been the person on the other side, evaluating whether to bring someone in to work on a brand. What I’ve noticed from both…
When I first started freelance copywriting, I thought the only way to earn was to keep finding new clients. Finish a project. Send the invoice. Then start looking again. It felt exhausting. And honestly, the cycle of always hunting, always pitching, always wondering where the next project was coming from is what makes a lot…
If you’ve been thinking about learning copywriting, there’s a good chance you’ve already talked yourself out of it at least once. Why would I invest months learning a writing skill when AI can produce a caption, an email, or a landing page in thirty seconds? It’s a fair question. And I think you deserve an…
Most people get into the content game because they see someone else go viral. And because almost all the advice these days is to“build your personal brand!” So people start posting. They post every day. They jump on every TikTok trend. They post the “hot take”. But three months later, everybody just gets exhausted, has zero…
Have you ever sat at your desk, stared at a spreadsheet or a Slack notification, and realized you don’t recognize the person staring back at you in the monitor’s reflection? You have the job, you’re delivering the work, and the paycheck hits your account every month. But you aren’t happy where you are, but the…
Ladies, you need to know how to build skills that matter so you have leverages in life and for your career! Most advice about building a flexible, independent life tells you what to build. A skill. A network. A reputation. Financial security. But the part that’s harder to find is the practical side. Not what…
The clients I work with today came from a network I started building in 2018. But in 2018, I had no idea I was actually “networking”. I wasn’t going to industry events. I wasn’t strategically positioning myself or building a personal brand with any particular intent. I wasn’t attending workshops and handing out name cards….
There was a period in my life where influencing made complete sense as a direction. I was already online. I was already building an audience. I could write, I could communicate, and I understood how content worked. The path from where I was to “content creator with brand deals” wasn’t a long one. And the…
Most women don’t think about building their career differently until life forces them to. A move. A pregnancy. A spouse’s job offer in another city — or another country. And suddenly the career you worked hard for becomes the thing you’re asked to put on hold. I’ve been that woman. And I’ve watched so many…
You can’t get clients without a portfolio. But you can’t build a portfolio without clients. At least, that’s how it feels. And for a lot of beginners, this exact loop is what keeps them stuck, sometimes for months. They learn the theory, they practice a little, and then they hit this wall and decide that…
