Most people get into the content game because they see someone else go viral. And because almost all the advice these days is to“build your personal brand!” So people start posting. They post every day. They jump on every TikTok trend. They post the “hot take”. But three months later, everybody just gets exhausted, has zero…
Have you ever sat at your desk, stared at a spreadsheet or a Slack notification, and realized you don’t recognize the person staring back at you in the monitor’s reflection? You have the job, you’re delivering the work, and the paycheck hits your account every month. But you aren’t happy where you are, but the…
Most advice about building a flexible, independent life tells you what to build. A skill. A network. A reputation. Financial security. You’ve probably heard versions of this before. You might even nod along when you read it. But the part that’s harder to find is the practical side. Not what to build, but how to…
The clients I work with today came from a network I started building in 2018. But in 2018, I had no idea I was actually “networking”. I wasn’t going to industry events. I wasn’t strategically positioning myself or building a personal brand with any particular intent. I wasn’t attending workshops and handing out name cards….
There was a period in my life where influencing made complete sense as a direction. I was already online. I was already building an audience. I could write, I could communicate, and I understood how content worked. The path from where I was to “content creator with brand deals” wasn’t a long one. And the…
In August 2023, I moved from Malaysia to the UAE to follow my husband. He had gotten a job in Abu Dhabi, UAE and I had the choice to go with him. I say “choice”… but for a lot of women, that situation doesn’t actually feel like a choice. It feels like a negotiation between…
You can’t get clients without a portfolio. But you can’t build a portfolio without clients. At least, that’s how it feels. And for a lot of beginners, this exact loop is what keeps them stuck, sometimes for months. They learn the theory, they practice a little, and then they hit this wall and decide that…
If someone told you becoming a copywriter required 10 complicated steps, forget everything they said. I’ve been in this field since 2021 — as a full-time employee, a freelance copywriter, and now a coach helping Malaysian women build income through writing. And to be honest, the barrier to entry is simpler than most people make…
I’m pretty sure when you first started learning copywriting, you will find a lot of articles and youtube videos on copywriting formula. AIDA, PAS, BAB, 4 Ps, and so many others! They seem to be the magic key to shortcut your process and make you an instant copywriter. You end up studying them, memorising them,…
